Which technique for marketing will provide me the best reach and most profit for the income. That is the main question promoters are dealing with everyday. Traditional marketing and Digital marketing is still among the real discussions in many corporate people when they plan their advertising process. But, Digital marketing is getting up its review of significance.
Traditional marketing is included in business cards, notices, announcements, handouts, business promotions on Television, radio, and print media advertisements in the daily newspapers and magazines to publicize the products.
Even, as the latest technology keeps on advancing, the universe of Digital Marketing propels. Digital marketing included in websites, social media, and YouTube videos, and so on to publicize products or services.
Traditional marketing is somewhat like online marketing, as both Digital and traditional marketing are used for similar objectives to construct a brand picture.
There are a few variations in the price of traditional marketing and digital marketing. As business advertisements on Television, radio, print ads in daily newspapers and magazines are costs a lot of money while online social media advertisements are very affordable. Along with these lines, traditional marketing spends an enormous cost to hold the advertisement running under the plan. Internet marketing can likewise cost; however, several Digital marketing techniques are free.
In traditional marketing process, we need to wait for weeks or sometimes months to see an improving result in the business. When we start using online marketing, we don't have to wait for a longer time to see a significant increment in the market.
The Results of traditional marketing technique can't easily be measured. On the other hand, it is easy to determine a return on investment (ROI) in Digital Marketing by utilizing Google analytic tools.
Traditional marketing which contains:
- Print media (newspaper, magazines ads, newsletters, brochures, and other printed material)
- Electronic media (like Television and radio ads).
- Direct email (including postcards, fliers, catalogs etc.)
- Long-standing projects that the public already recognizes
- Analytics for measuring results
Digital Marketing comprises marketing efforts anchored on electronics devices, just like:
- Social networking sites
- Content marketing
- Banner Ads
- Google Ads
- Online video marketing.
- Cost-effective strategies for marketing
- Remarkable visitors achieve
- It Enables the primary response from the intended audience.
Digital marketing calculates your marketing opportunities turns out to be very simple and sharp.
You can easily see which technique is performing and which isn't via Google Analytics, other than different things too. For example, incoming traffic, click-through rate, transformation rate, interest visitors, bounce rate, and benefit.
It is tough to track traditional marketing results. To analyze your group of viewers and their communications, you have to put up extra efforts which are time-consuming process. For example, we have to direct inquiry to get the actual results.
In Digital Marketing techniques, Information and results can be registered. Without a lot of hard work, we can check the procedures are working or not by utilizing Google Analytics. If not, we can take the best steps for better marketing process and accordingly take a shot at better keywords to target the group of viewers. We can likewise utilize Social Media channels which are free, and nearly everybody uses them.