On-Site SEO Checklist for A New Website
Whenever you are creating a new website for your business or service, you need to do on-site or on-page SEO for a greater reach to your customer or user. But completing all the on-site SEO for a new website is a tricky one. You can easily miss a step & wonder, why your site is not ranking good enough on the SERP.
For your convenience, here is the on-site SEO checklist for a new website. It would be easy to follow these steps to complete your brand new sites’ SEO checkup.
What is On-Site SEO?
On-page or On-site SEO, at its most basic level, is the practice of optimizing your site’s pages and posts. That includes both content and under-the-hood code.
Why You Need On-Site SEO?
The main motto of the on-site SEO is being on the first page of SERP (Search Engine Result Page). And it will be a game changer when you rank for the right keywords. Read our another article to know more on basic SEO tips.
On-Site SEO Checklist
- Check the Meta Title & Description if it is well written with Keywords.
- Check the Canonical Link.
- Check the Meta Robots Tag along with robots.txt file.
- Check the Social Tags.
- Check the chronology of the Headings.
- Check the Google Structure Data.
- Check the Marketing Tools code (Google & Bing Webmaster, Analytics, Tag Manager etc.).
- Check the site loading speed with Google Page Speed Insight.
- Check the ‘hreflang’ code if applicable.
- Check your site with some free SEO site checker.
SEO Suggestion for Best Practise
- Start Title Tag with the Right Keyword
- Add Modifiers to your Title
- Wrap your Title in an <h1> Tag
- Leverage SEO-friendly URL
- Use your keyword in the page’s meta description
- Drop your Main Keyword in First 100 Words
- Include your keyword (and variations) in the images Alt Tag
- Wrap Subheadings in <h2> Tags
- Also use <h3> & other Tags to provide hierarchy for the page
- Dazzle your Page with Multimedia
- Post Long Content if Possible
- Use LSI (Latent Semantic Indexing) Keywords in Every Post
- Use Social Sharing Buttons in every Post
- Use a responsive Web Design
- Always optimize your site Images
- Use Relevant High-value Outbound Links
- Use Relevant Internal Linking
- Boost Site Speed using CDN (Content Delivery Network)
- Boost Dwell Time by Writing Long, Engaging Content
- Include structured data markup in web content
- Make sure that your fonts are easy to read & not too small
- Optimize the page you need visitors to reach; Make it no more than 3 clicks from the home page
Free SEO Tools:
Google Marketing tools like Analytics, Search Console, My Business etc. are the very basic & free tools for every Digital Marketer. But there are many other free SEO tools out there for different use. Here are some of our favorite seo tools or browser add-ons list-
- Mozbar add-on for checking DA, PA & Link highlighting.
- Keywords Everywhere add-on for checking keyword search volume for specific region.
- SEO Minion add-on for checking Meta Titles & Tags as well as headings, images & more.
- Similar Web add-on for checking the sites global rank, monthly visitor count etc.
- Lighthouse add-on for generating site checkup report.
- Nightwatch add-on for stimulating SEO search.
- SEOquake add-on for auditing your site.
- Tag Assistant add-on for checking Google tags in your site.
- Facebook pixel helper and Twitter pixel helper add-ons are for checking their respective analytics tag in your site.
- Woorank add-on provides an in-depth SEO report for any given website.
- Redirect Path add-on will show you all the redirects from the URL you entered to your final URL.
- Link Grabber add-on allows you to extracts links from a webpage and display them.
- Page Load Time add-on measures the loading time of your webpage and displays it in the toolbar.
Final Word:
All these steps are basics and followed by any Marketing agency or Web Development company.
SEO is like a marathon, not a sprint. It takes time. The longer you put off optimizing your site, the longer it will be until you see results. No way around it. So keep checking your site & update it according to priority need. Keep on off-site seo marketing along with the on-site seo check. You will slowly but surely get success.
