While Google keeps us on our toes with all the calculation refreshes they keep Rollin' out, one thing has remained quite predictable for inbound advertisers hoping to enhance their sites for search: keyword research.
What is keyword research?
Keyword research is the Key to success of a website. According to the terms of SEO, Keyword research is a method of finding the search terms from the Search engines like Google, Bing, Yahoo etc. When we search for something on Google, we input some text in the search field. This text is called keyword and the process of finding the best keyword for is called Keyword Research.
How to Research Keywords for Your SEO Strategy: Free Method
Step 1: Make a list of important, relevant topics based on what you know about your business.
To commence this procedure, consider the subjects you need to rank. You'll come up with around 5-10 topics pails you believe are vital to your business, and after that, you'll utilize those point basis to enable come up with some particular watchwords later all the while.
First of all, research the topics and select the suitable topics about your blog or your business. Then make a list based on what you know better about your business. For example, if you are a regular blogger you need to make a list about the topic of your blog post. Then follow the next steps.
Step 2: Fill in those topic buckets with keywords.
Now that you have a few topics that you want to focus on, it's time to find out some keywords that fall into those topics. These are keyword phrases you think are important to rank for in the SERPs.
For example, if I took the topic for an inbound marketing software company "marketing automation" I'd deliberate some keyword phrases that I think people would search in related to that topic.
These might include:
- marketing automation tools
- how to use marketing automation software?
- what is marketing automation?
- how to tell if I need marketing automation software
- lead nurturing
- email marketing automation
- top automation tools
Step 3: Research related search terms.
This is an advanced step that you already thought of when doing keyword research. If not, it's a great way to fill out those lists.
If you're getting any problem to think of more keywords people might search for a specific topic, go to Google.com and take a look at the related search terms that appear at the bottom of the page. These keywords can give you ideas for other keywords you may want to take into consideration.
Step 4: Check for a mix of head terms and long-tail keywords in each topic.
If you don't know the variation between head terms and long-tail keywords, let me explain this. Head terms are keywords terms that are normally shorter and more specific. They're usually just one to three words in length. On the other hand, long tail keywords are longer keyword phrases normally containing three or more words.
My personal opinion for the beginner is to use the long tail keyword. It has some benefits of the long tail keywords. The best part is the competition of these keywords is relatively low.
Step 5: See how competitors are ranking for these keywords.
Competitor analysis is one of the most important parts of SEO. You have to select the keywords which have a standard search volume with low competition. As a beginner you can’t get the best ranking without low competitive keywords. First of all, search your keywords and see which websites are ranked in this keyword.
The first 10 results are the actual competitor of your keyword. You need to research these websites. If you think you can beat them, it’s perfect for you. You can use some tools to find the competition of your keywords.
Some competitor analysis tools:
- Keyword revealer
- KW Finder
Step 6: Use the Google AdWords Keyword Planner to cut down your keyword list.
Now you've got the mix of keywords, it's time to minimize your lists with some more specific data. You have a lot of tools at your hand to do this, but my favorite one is Google keyword planner.
I like to use a mix of the Google AdWords Keyword Planner and Google Trends. By Keyword Planner, formerly known as the Keyword Tool, you can get search volume and estimated traffic for keywords that you're considering. You can use Google trends to view the graphical flow of the traffic. You can get a clear idea about the traffic. You also can get the behavior and demographic info with this tool.
And ... You're done!
Congratulations! Now you have a list of keyword in your hand that'll help you to choose the right topics for your business. You can also read about some SEO tips in our MazeGeek blog.
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