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19 Things Every Graphic Artist Should Know

Md. Zobaer Hossain Tokder

Md. Zobaer Hossain Tokder

Principal Graphic Designer, MazeGeek Inc.

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19 Things Every Graphic Artist Should Know

Graphic designers have their own language and thoughts. One who wants to be a graphic designer must know some basic rules and knowledge.

This is a very important issue that you have to practice properly because you can not create a great design if you don’t know the basic design rules. You have to maintain Margins, kerning, letterpress, ascenders, and descenders while perfect design.

If you're just starting in graphic design, this resources can help you a lot.

1. Typography


Typography is the style or presence of a content. This is the strategy and craft of orchestrating type to make the composed language increasingly coherent. Typography based a few components, for example, Font choice, Font estimate, Letter separating, and so on. This is a significant thing while you structuring.

2. Serif Type

In typography, Serif fonts have a small line called serifs attached to the main part of the letter. Some most popular sans serif fonts Helvetica, Avant Garde, Arial, and Geneva.Times Roman, Courier, New Century Schoolbook, and Palatino.

(Photo Courtesy: GdfGlobal)

Serif fonts have a beautiful classical look so that they can be used for traditional projects. They're also used commonly in print publications, like magazines and newspapers, books.

(Photo Courtesy: GdfGlobal)

3. Sans Serif Type

‘Sans’ is a French word means ‘without’. Sans Serif is a typeface without serifs.

(Photo Courtesy: GdfGlobal)


This style is viewed as more spotless and present day than serif textual styles. Additionally, it will in general be simpler to peruse on PC screens, including cell phones and tablets.

4. Slab Serif Type

A Section Serif is a kind of serif typeface portrayed by thick, substantial serifs. They were particularly well known amid the 19th century.

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Piece serifs are unmistakable and promptly astounding. Their square like, thick, huge serifs emerge in any sentence, announcement, promotion, or website page on which they're shown. A great part of the time, their strokes and stems are similarly thick and intense to make a typeface that is without a moment's delay stylish and forcing.

(Photo Courtesy:www.fonts.com)

5. Script Type

Script typefaces are a standout amongst the least usually observed styles in web composition, and in light of current circumstances: Contents will in general bring out particular feelings with clients and can regularly be hard to peruse.

(Photo Courtesy:www.fontsquirrel.com)


A Script type is a typeface based on handwriting.

6. Display Type

Display fonts come in a wide range of styles, similar to content, blackletter, all tops, and out and out extravagant.

(Photo Courtesy: GdfGlobal)

Expected for huge scale headings and intended to have an effect, Show type is regularly used on publications, boards and logos.

7. Logomark

A Logomark, or logo, is a solitary bit of sort bearing at least two uncombined letters, a syllable, or a word.

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8. Hierarchy

Hierarchy in typography create more organise and give an order to text elements in a design. It helps a reader to understanding order of things perfectly.

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Setting up chain of importance is straightforward: Simply choose which components you need the peruser to see first, at that point make them emerge. Abnormal state things are typically bigger, bolder, or diverse somehow or another. Make sure to keep it basic and stick to only a couple of corresponding styles.

Hierarchy in design is not limited to text only. When you look at a well-designed website, you will see that visual hierarchy is used in structuring every page—from the size of a navigation banner to the hero image, buttons, blurbs and icons. All of these,  size, color, placement—can affect the visual hierarchy of elements.

(Photo Courtesy: GdfGlobal)


9. Kerning

Adhering to the topic of typography, Kerning is the place you alter the space between sets of letters.

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10. Leading

Leading is line-dividing and alludes to the separation between the baselines of progressive lines of sort.

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11. Tracking

Tracking is uniform adjustment to the spacing of a word or paragraph affecting its density and texture. This known as letter-spacing and not to be confusing with Kerning.

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12. Alignment

Alignment makes a more keen, progressively requested plan. Adjusting components enables them to make a visual association with one another. It fixes the plan and dispenses with the erratic, muddled impact which comes when things are put haphazardly.

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13. Color Palette

Basically, a Palette is a color scheme, something that contains a selection of hues to be utilized in design for a scope of media.

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14. Pantone (PMS)

The Pantone Coordinating Framework, or PMS, is an institutionalized shading framework for printing, kindness of Pantone, that gives plan motivation, shading particular and printing exactness.

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15. CMYK

CMYK is the colour mode used only for print. It refers to the four majority of colour printing: cyan, magenta, yellow, and key (black).

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16. RGB

RGB is the color mode utilized when planning for computerized applications. Red, green and blue light is combined in various adds up to make a wide and lively scope of hues.

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17. Gradient

Gradients are blended of different colours or shades from the same hue.

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18. Resolution

Resolution is the quantity of units that possess a direct inch in a picture. You can quantify it regarding PPI, or 'pixels per inch' on a screen. In printing, it's alluded to as DPI, which signifies 'specks per inch'a screen.

(Photo Courtesy: goolge)

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19. Raster Image and Vector

There are two fundamental sort of picture records: Raster and Vector. Raster pictures are made with pixel-based projects or caught with a camera or scanner. They are increasingly basic as a rule, for example, jpg, gif, png, and are generally utilized on the web. Vector designs are made with vector programming and are normal for pictures that will be connected onto a physical item. Additionally utilized in CAD, building, and 3D designs which we don't give data nor administrations to.

(Photo Courtesy:vector-conversions)

Who wants to be a perfect graphic designer must know these rules perfectly. You have to know how to more clean and beautiful to show your design. You have to practice more and more with the help of this.